Published in Sales & Marketing Management
Sales & Marketing Management is the leading authority for executives in the sales and marketing field.
December 9, 2010
By Harvey Chimoff
Trade shows are one of the oldest sales and marketing tactics, and sometimes, well, the output can look a little tired.
To stand out from the pack and get the results you need, make sure you apply strategic marketing discipline to drive your trade show program.
Here are 12 organization and action points to help maximize your trade show marketing. Consider how you can apply and/or adapt them in your company.
Harvey Chimoff is a hands-on marketing leader and business-wide collaborator who builds marketing capabilities in B2B/B2C organizations that drive customer success.