You Can Do It – Kipling’s Prescription for Success

I was recently introduced to Kipling’s “If” poem, and its theme is apropos for my last post of 2011.

So, I’ll spare you the predictions and Top 10 lists that you can get everywhere else.  Instead, watch this short video and draw out what makes sense for you in your professional and personal life about perseverance, leadership, inspiration, and as my Little League baseball coach Mr. Jim Ake used to preach, The Three Ds:  dedication, desire and determination.

Best wishes for a healthy and terrific 2012.

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Don’t wait until the end of each year to engage in a bit of personal assessment and introspection.

Harvey Chimoff is a hands-on marketing leader and business-wide collaborator who builds marketing capabilities in B2B/B2C organizations that drive customer success.

3 Innovation Thought-Starters

If you really want to challenge thinking and promote new ideas, get in the habit of asking “Why” and “What If” more often.

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We’ve all been there.  Nothing pops the balloon of creativity and enthusiasm faster than hearing some version of these dreaded words:  “that’s the way we’ve always done it.”  Of course it’s infuriating.  More importantly, most of the time the result is a stifling of idea generation and the development of the “I’ll just keep that to myself” way of doing things.  The next time you’re in that situation, try to respond with Why or What If.

Here are three ideas that can help overcome the “we’ve always done it this way” syndrome, and better yet, foster a forward-looking, innovative culture and mindset. Continue reading

Don’t Be a Lazy Marketer. Use Marketing Briefs.

Hey marketers, if you can’t or don’t want to take the time on the front-end to map out just what it is you want to achieve and why, then don’t expect to have any success.  Sure, you might get lucky, but over time, the odds are greatly against you.  You need to write a marketing brief.

Tom Fishburne is a marketer turned marketoonist, with a special ability to communicate powerful ideas via cartoons.  I’ve been following his cartoons for years, and I love the one below.  It’s an essential marketing reminder and lesson.

Continue reading