General Mills Pushes Magic Brownies. Plus 5 Tips for Evaluating Bold Marketing Ideas.

Photo: Fiber One.

You’re in a conference room being pitched ideas for the marketing rollout of your new product and the recommendation is to use iconic marijuana-smoking characters from a 1970s movie.  What do you do?

Let’s talk about General Mills’ marketing – Magic Brownie Adventure Movie – to promote its new Fiber One Brownies featuring actors Cheech Marin and Tommy Chong. Continue reading

Chief Marketing Officer (CMO) Council Publishes H. Chimoff Article

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.



Harvey Chimoff’s articleMake Strategic Changes from Position of Strength, Not Weakness, is featured in the August issue of Marketing Magnified, the CMO Council’s monthly online journal. Continue reading

Mobilize Your Marketing Mix

In case it’s somehow escaped you, we’re living in the era of the smartphone.  Is there any item more indispensable than your BlackBerry, iPhone, or (for more and more of us) Droid?  Smartphones are digital security blankets (some of us have more than one), status symbols, and, for better or for worse, the first thing many of us pick up every morning.

Andy Serwer. Managing Editor – Fortune magazine. Android Calling. July 4, 2011

Photos: Apple and Motorola.

Well, if you sleep next to your smartphone, of course it’s easier to grab in the morning.  Yep, two-thirds of smartphone users do that.  And, 33% of our fellow citizens would rather have no sex than no mobile phone for one week (1).

Mobile marketing is hot, particularly smartphones.  The Pew Research Center reported that 35% of Americans own a smartphone (2).  That’s more than 100 million people.  On a typical day, 68% of all smartphone owners go online using their phone. Continue reading

Advertising That Saves Rental Car $$$

Budget Rent a Car at Hartsfield-Jackson Atlanta International Airport – July 20, 2011. Photo: Wrap Media Group and Associated Press.

We’re all familiar with shrink-wrapped ads on local buses.  And NASCAR race car sponsorships.  Now, get ready for rental car rolling billboards.

An independent Budget Rent a Car licensee in Atlanta is finding out just how far renters will go to save money. Continue reading