President – StratGo Marketing, LLC
Harvey Chimoff connects marketing with the business to drive performance and achieve operating plans.
Harvey gets companies organized for marketing success. That means smart decision-making based on pragmatic marketing discipline. Strategy and plans are connected, and execution is emphasized.
Harvey is a versatile, hands-on marketing professional who applies a unique range of business expertise gained from:
- Consumer packaged-goods (CPG) brand management
- B2B manufacturing
- Business optimization and brand-building consulting
- Wholesale distribution marketing and sales; and
- Working with startup business founders
Mr. Chimoff gained an excellent brand management and marketing communications foundation leading Lipton Tea marketing teams at Unilever. The cross-functional requirements for success also provided a strong general-management learning environment.
In addition to working across multiple industries, Mr. Chimoff has considerable experience in the food and beverage sector, including both:
- Branded consumer products (Lipton/Unilever); and
- Business-to-business (B2B) global marketing leadership for ingredients supplier Tate & Lyle.
A key part of Mr. Chimoff’s operating approach is to encourage and instill an end-user mindset across business teams. That helps people focus outside, not inside, the organization. Related to this, throughout his career, Mr. Chimoff has been an enthusiastic sales team partner who personally invests in and builds marketing-sales integration.
Overall, Harvey Chimoff has achieved success in large and small companies and in lean operating environments. He’s comfortable and adept in changing environments, and both under-developed and established marketing functions.
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