Have marketers thrown in the towel on making decisions?
Specifically, I’m wondering:
Where is the line between using informed judgment to make solid, on-strategy decisions, and just opening the proverbial office door to say “Hey customer, you decide.”
The prompt for my contemplation is a re-naming contest initiated by a minor league baseball team in upstate New York.
It’s part of a business and brand overhaul initiated by new owner John Hughes, who purchased the Double-A Binghamton Mets (affiliated with the New York Mets) in December 2015. The team had been owned by a local group for 24 years. Continue reading