PLUG-IN MARKETING DEPARTMENT RESOURCE
Marketing Management | Brand Management | Marketing Communications
✔ Get organized for excellent marketing
✔ Connect marketing across the organization
✔ Achieve operating goals
What does a “plug-in marketing department” resource mean for your company?
StratGo can deliver action and produce the kind of results expected from a Chief Marketing Officer (CMO), Vice President of Marketing, Director of Marketing, or Brand Manager.
If you have a senior marketing leader, but with a limited or non-existent team, utilize StratGo as a force multiplier resource.
Or, perhaps you’re a sales-driven organization with limited marketing. If so, plug-in StratGo to achieve strong marketing aligned and working closely with the sales team.
Strategic and Tactical Marketing Services Include:
- Marketing Department Leadership & Direction (hands-on project, short-term or interim)
- Marketing Strategy/Marketing Plan Diagnostic Analysis & Assessment
- Marketing Plan Development
- Branding/Brand Management Strategies & Tactics
- Marketing Communications Strategies, Plans & Tactics
- Content Marketing/Custom Writing (Blog, Newsletter, Press Release, Speech, Case Study/Customer Success)
- Sales & Marketing Team Integration to Optimize Customer Traction
- Customer Marketing Material for Sales Teams
- Customer/Consumer Research Project Management
- Executive and Marketing Team Coaching
THE RIGHT START
With the constant buzz about the latest marketing tool, it’s easy to lose sight of what’s really important to achieve sustainable business performance:
- See and understand the big picture.
- Figure out who you are – or want to be.
- Know the customer’s point-of-view.
- Get organized for action.
- Lead and motivate cross-functional operators to work as a team.
- Embrace the sales team as an agent for success.
Start with this mindset and philosophy so you can build from a solid marketing and business discipline foundation.
Once you’re organized with a game plan (strategy), then determine what tactics to use and why. Provide hands-on leadership to make it happen.
contact HARVEY CHIMOFF
President – StratGo Marketing, LLC