StratGo Marketing – Recent Work Examples
B2B Ingredients Company
StratGo Marketing developed the marketing framework to support the CEO’s strategic pivot. Services and results included positioning, brand management, and corporate name change; new website content and messaging optimization; lead generation marketing communications; and media relations including press release writing that generated earned media coverage in key trade publications.
Startup Consumer Products Founder
StratGo Marketing provided hands-on, new product development and business commercialization expertise to the company founder. Services and results included product development advising; brand and logo creation (managing outside resource); and customer research strategy with project management of early stage exploratory focus groups and then later stage product usage studies.
Iconic New York City Restaurant
StratGo Marketing advised ownership how to successfully engage and work with an outside agency to achieve a revitalized brand presentation via a new website. Services and results included getting ownership to understand and buy-into the importance of a detailed marketing brief to guide the process and decision-making.