Selected Business Development & Growth Examples
Global B2B Manufacturing Company
StratGo Marketing was hired by the CEO to provide a range of strategic and tactical marketing to professionally launch and position the company. Working under a short, compressed lead time, services and results included a marketing communications assessment of competitors and identification of opportunity areas; development of positioning and key content messaging to establish the company in the market; trade show message creation, booth presentation optimization, marketing communications plans and team training; problem-solving a stagnant website development to create a strong company presentation; preparation of customer sales materials; and media relations including press release strategy and writing.
B2B Ingredients Company
StratGo Marketing developed the marketing framework to support the CEO’s pivot to functional health and wellness ingredients. Services and results included positioning, brand management, and corporate name change; new website content and messaging optimization; customer acquisition marketing communications; and media relations including press release writing that generated earned media coverage in key trade publications.
Startup Consumer Products Founder
StratGo Marketing provided hands-on, new product development and business commercialization expertise to the company founder. Services and results included product development advising; brand and logo creation (managing outside resource); and customer research strategy with project management of early stage exploratory focus groups and then later stage product usage studies.
Iconic New York City Restaurant
StratGo Marketing advised ownership how to successfully engage and work with an outside agency to achieve a revitalized brand presentation via a new website. Services and results included getting ownership to understand and buy-into the importance of a detailed marketing brief to guide the process and decision-making.