Stop-You-in-Your-Tracks Advertising

Let’s face it.  So much advertising and marketing communications today is lousy and has no chance of positively influencing a sale.

Fortunately, there are exceptions, and sometimes in unexpected places.

For example, I saw a bus ad for Midwest DNA & Drug Testing, Inc. a few days ago.  It’s brilliant.  It plays off a popular expression, which cuts right to the core service and benefit.  Simple, effective and powerful.

MidWest DNA & Drug Testing Bus Ad – Facebook

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