Super Bowl Star Hopes Sock Collection Has Legs

Having shined on pro football’s biggest stage, NFL wide receiver Plaxico Burress wants to score as a fashion accessories playmaker.

Burress, now on the Pittsburgh Steelers roster, caught the winning touchdown pass for the New York Giants in Super Bowl XLII (2008).  He has launched a line of high-end hosiery for men called The Plaxico Burress Collection.

For better or worse, being a pro athlete gets attention and opens doors unavailable to the average entrepreneur (even one who shot himself and served jail time for illegal gun possession).  Does Joe Designer get coverage in The New York Times and USA Today, among other media outlets?  No.

Is there a need and/or market for these $24 and $39 socks?  Who knows.  They sure are eye-catching and funky, though where the heck could the average guy where them?

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