This is part two of a three-part series on marketing differentiation.
Part 1 highlighted New York City wine retailer Taste Wine Company (User Experience Innovation Creates New Kind of Wine Store). The innovative idea propelling this new venture: shoppers can taste every bottle before buying!
Today, in Part 2, we take a look at global hotel brand Mama Shelter, and how its founders are putting a different spin on the US boutique hotel business.
Redefining Boutique Hotel Experience for an American Audience
The Mama Shelter hotel brand is an example of both marketing differentiation and a global-brand applied geographically. Continue reading