Value Proposition: An Unlikely Source of Strategic Inspiration

“You just saved $63.00 by using your library!”

That statement was printed at the bottom of a check out receipt for two books recently borrowed from my public library.

Credit: Morris County Library.


The focus of my last post was providing action tips for instituting a formal system to determine how your products and services stack up versus competitor choices. It’s an¬†important part of monitoring and understanding your strategic situation analysis.

Critical outputs from such analysis can include identifying competitive differentiation opportunities and developing a value proposition. Surprisingly, the library check out receipt is a wonderful example that can provide inspiration for this type of strategic challenge.


Credit: Morris County Library (mclib.info)

The statement “You just saved $xx by using your library!” is brilliant. Continue reading