When you compete against “big box” retailers such as Best Buy and Walmart, you need a clever way to win.
Especially if you’re a one-store, “little guy” electronics retailer.
Sundown One, located in Central Illinois, has found the formula.
The company has put together a nice marketing mix to carve out a distinctive brand image and personality, featuring:
- Information-based advertising, themed with modest humor and featuring the owner/operators; plus
- Comfortable, in-store special event product demonstrations.
(Disclosure – I’m a satisfied former customer who’s on his own with this marketing commentary.)
Here’s the postcard for their June 2013 event: