Is Apple’s Secret Culture Really the Way to Go?

Source: Hachette Book Group

Apple has such a wonderful reputation and so much cool marketing that I was shocked to read details about its secretive corporate culture.

It flies in the face about everything I’ve been taught, believe and have seen work during my business career.

Consider these insights from Adam Lashinsky and his new book, Inside Apple:  How America’s Most Admired – and Secretive – Company Really Works.  Lashinky’s book excerpt recently appeared in Fortune. Continue reading