Turn Customer Listening into Learning and Go-To-Market Action

Good things can happen when you listen to customers.

Consider Hostess Brands,  which “has nurtured retail sales of its products nearly back to their pre-liquidation level of more than $1.3 billion in 2012” as reported by Julie Jargon in The Wall Street Journal.

Credit: Captain Cupcake1 Flickr

Credit: Captain Cupcake1 Flickr

This summer, the company expanded the Hostess brand product range with white and wheat bread along with hamburger and hot dog buns.

Why is Hostess getting into bread?  They listened carefully to customers and realized there was a business opportunity. Continue reading

Master of Disguise – Texas Roadhouse CEO Goes Incognito for External Learning

“It’s important that I not be recognized when scouting. I have Bubba teeth to dive to another level. The goofier you are, the more folks don’t care about telling you stuff.”  Kent Taylor, Texas Roadhouse CEO

Photo: Texas Roadhouse Facebook.

Photo: Texas Roadhouse Facebook.

Getting closer to your business operations, employees and even competitors doesn’t require a trip to your local pop-up costume store.  Save that for this year’s Halloween shopping.

Kent Taylor, the founder and CEO of Texas Roadhouse provides a funny reminder that business leaders need to avoid the ivory tower syndrome and get out into the market for real learning. Continue reading