8 Brand Management Success Factors Drive Hess Toy Truck

Credit: Hess Toy Truck social media.

Both of these marketing statements are true:

  • The Hess Toy Truck brand is thriving.
  • The Hess consumer-retail brand is dead.

No, this isn’t a strange SAT logic test. It’s an example of how a strong sub-brand can flourish even though the parent brand is essentially defunct.

Keep reading for the explanation, and the eight, winning brand management success factors. Continue reading