Joe Pulizzi Knows Content Marketing. You Can Too.

Do you want to get smarter about using content marketing to grow your business?

Then read Epic Content Marketing by Joe Pulizzi. Recognized as a content marketing evangelist, Pulizzi is the author of three books and the founder of the Content Marketing Institute.

His third book is full of practical tips that are integrated with solid marketing discipline.  It’s easy-to-read, has lots of examples, and contains “how to” implementation steps.

Whether you’re an up-and-comer marketer or a skilled practitioner, there’s something to strengthen your marketing tool kit in this book.

4 NUGGETS PLUS 5TH BONUS TO GET YOU STARTED

1.  Content Marketing Definition.  “Your customers don’t care about you, your products, or your services.  They care about themselves. their wants, and their needs.  Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.Continue reading