Decisive Super Bowl Play Demonstrates Power of Being “Always Ready”

My last post was about why the Coast Guard motto, Always Ready, is also a valuable mindset for business and marketing teams.

Because something unbelievable happened at the end of Super Bowl XLIX between the New England Patriots and the Seattle Seahawks, “Always Ready” is a pertinent topic again.

Malcolm Butler wins Super Bowl XLIX for the New England Patriots. Credit: New England Patriots.

Malcolm Butler wins Super Bowl XLIX for the New England Patriots. Credit: New England Patriots.

Unless you’ve just come out of hibernation, you’re well aware of what happened Sunday night in Arizona. This is not the place to critique Seattle’s play selection.  You can find that everywhere.

Instead, let’s go behind the scenes and understand how one player made one of the all-time best plays in American sports history.

His name is Malcolm Butler.

In an interview on ESPN’s Mike & Mike radio program Monday morning, the rookie cornerback explained why he was ready.  Pay special attention to the end of the audio excerpt:

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