This Is Marketing: We Are in the Holy S*** Business

A new corporate brand campaign for MGM Resorts International has a hidden benefit.

It helps translate and demonstrate what some business leaders consider “mumbo jumbo.”¬†That would be marketing cornerstones such as branding, positioning and customer experience.

These critical building blocks, and others, are like oxygen to marketers and business leaders who believe in the power of smart, disciplined marketing to help build and grow profitable businesses, and keep them relevant.

But, not everyone is a believer, and not all practitioners have instilled confidence.

Credit: MGM Resorts International.

So, particularly for the marketing skeptics, this new MGM marketing is instructive. It’s strong, bold¬†marketing that grabs attention. And seemingly has a chance to be effective.* Continue reading