Showtime’s New Series is Built on Deception and Bad for America

Writing about marketing and business is more fun when sharing excellent examples and great creativity.

However, just as important, sometimes we have to learn from what’s not excellent. A new “comedy” series from Showtime is a glaring example.

Authenticity and transparency are important go-to-market levers. Consumers want that in their products and services. Citizens want that in their government. We don’t always get it.

Part of the reason is that we all, even implicitly, allow it to happen.

Credit: Showtime (sho.com)

Take Showtime’s new series with Sacha Baron Cohen, Who Is America? According to the network, the series “features his first new characters in 15 years, which are so believably performed that they can exist in the real world.”

Let me translate: these “believable new characters” are fraudulent impersonations of purportedly real people, designed to trick targets into participating in on-camera interviews.

With all the challenges we face as a society, why does Showtime feel the need to pay for and promote “gotcha” deception? Continue reading