Marketing is fun – and hard work.
It’s the latter part that’s not always so obvious.
I remember a former colleague who sought a cross-functional transfer from technical product management into global marketing. I asked why. Her response: marketing is more fun.
Yes, marketing can be fun, but like the rest of business, it’s also a serious challenge. Non-marketing observers may not realize all the hard work and preparation required to achieve success.
Which leads to the focus of this post – marketing differentiation. It’s hard to do.
To stimulate your thinking, I have three new examples to share. Note how the idea of “customer experience” is central to each marketing story.
And, I’m experimenting with something different myself to provide a better reader experience: short, one-example posts on three consecutive days.
User Experience Innovation Creates New Kind of Wine Store