Ask Your Customer – Part 3 of a Continuing Series

Don’t be afraid to ask your customers how you’re doing.

The alternative is that maybe one day you won’t have the same number of customers to ask.

I’ve written about the importance of customer learning and market research before, including posts titled A Cure for We-know-it-itis and Ask Your Customer.

ShopRite SurveyMy latest “Ask Your Customer” example comes from the retail grocery industry.

ShopRite is a leading northeast supermarket retailer with 250 stores in New Jersey, New York, Connecticut, Pennsylvania, Maryland and Delaware.  It’s the primary consumer brand for Wakefern Corporation, “the largest retailer-owned cooperative in the United States,” per the company.

Wakefern has a sophisticated marketing and merchandising operation.

At the same time, they deploy this simple customer learning tool (picked-up in a NJ store):

Dear ShopRite

I especially like the following two questions because (1) it’s about time good people get credit; and (2) it’s an opportunity to learn something about the product assortment selection: Continue reading