The motto for the United States Coast Guard is Always Ready (Semper Paratus).
It’s a good mindset for marketers, too.
The best are ready to adapt, change and adjust as needed, guided by a solid business strategy. Of course, sometimes you also have to be ready to change the strategy.
Top performers are ready and able to:
- View and process things from a different lens (e.g., competitors, markets, colleagues)
- Explore new ways to work better with their team
- Understand that maybe the other guy is right (at least sometimes)
- Embrace a new challenge or initiative
A now famous example of being ready led to the Oreo team’s real-time marketing success in the 2013 Super Bowl
Being ready usually means you’re in a position to be successful. Consider one of my favorite quotes: Luck is when preparation meets opportunity.
So I posed the following question to members of MENG, the Marketing Executives Networking Group:
What would you say is the number one most important thing for marketers to be ready about/ready for in 2015?